What are the basic rules of seo optimization

SEO stands for Search Engine Optimization. Optimizing your site means tweaking all the criteria in the best possible way to get the best possible placement in the search results after a potential visitor enters a search term. If we want good traffic to our website coming from search, it is essential to follow at least the basic rules. The most basic ones that can be influenced by any owner of a website with the WordPress content management system installed without much knowledge will be described in this article. If you don't have one, you can create one for free using this Site Creation Plan page.

Now let's talk about what we have to follow with a WordPress website for well-formed SEO that will fundamentally affect the traffic.

1. Page title and description

The caption should be 20-60 characters and the description should be 60-160 characters including spaces. Both of these criteria determine what words a web page appears from a search. We should choose the most likely search terms by potential users that are relevant and, with regard to length, include the most important words in the title and page description at the same time.

In WordPress administration, we can handle this easily. Just install and apply the All in One SEO plugin, which you can find after logging into the administration with the WordPress content management system in the item »plugins« and »plugin installation«. After applying the plugin, we will see a title and description for each automatically created post, which we can possibly override.

2. Caption and description of uploaded images

The same rule applies as the information written in the first paragraph for page titles and descriptions (character length and why it is important). Mainly, there shouldn't be too many of those images on one page alone, as this slows down the loading of the web page. After uploading the images to WordPress, we should fill in all possible optional information. The option to set captions and captions can be found after logging into the WordPress administration in the »media« and »media library« items. After clicking on the uploaded image, we will be shown a simple setup of this information.

3. Site icon

The website icon is visible when viewing web pages in any browser window (if available). You probably already have the website icon factory set if you have a website with wordpress (W) content management system. You can change it to your own and especially unique. You can find this by logging into the WordPress site administration in the "appearance", "templates" and "customize" items. Click on the basic information where we upload the website icon.

4. Responsive template

It is important that your website displays well on all furnished ones. These are mobile phones, tablets and, of course, PCs. First of all, everything should be in place, legible and visible. It all depends on the choice of installed WordPress site theme. Code can be written in the programming language that, for example, is intended only for a specific device and therefore we will probably encounter frequent errors if we try multiple templates. It is necessary to choose one that is adapted for this and is displayed universally for all devices and correctly.

5. Encrypted security

It serves against data leakage of website visitors and subsequent misuse. Encrypted security can protect the connection between the client and the server. A website that is encrypted secure has https:// in the URL and the one that is not http://.This security is mostly provided by Hosting (the service on which the files of the site are uploaded). Thanks to encryption, there is no such frequent misuse of, for example, data from bank cards, phone numbers, emails, postal addresses and the like.

6. Links on the website

A site should not contain a large number of links to different sites. The value of the referring page decreases and to a lesser extent converts its value to the linked domain.The domain should have a URL redirect created. It should always appear on the site before the address of the https://www. for all pages of the site. The wrong solution is https://vaseadresa.cz. With wordpress content management system, we can do this easily. After logging in to the administration in the "settings" and "general" items, we will write in the "WordPress installation" and »site homepage« section the mentioned version of the recommended redirect of your website's URL.

7. Robots.txt, SiteMap.xml and information for robots

This is information intended for search engines such as Google and Seznam. Robots.txt is a text file with information about which pages on the web can be indexed by the search engine and which cannot. SiteMap.xml is a file used to help search engines understand the page. All these criteria are simply set for you and conveniently automatically create a plugin called All in One SEO. We search for this plugin after logging into the administration of the WordPress content management system in the items »plugins« and »plugin installation«.

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