SEO stands for Search Engine Optimization. Optimizing your site means tweaking all the criteria in the best possible way to get the best possible placement in the search results after a potential visitor enters a search term. If we want good traffic to our website coming from search, it is essential to follow at least the basic rules. The most basic ones that can be influenced by any owner of a website with the WordPress content management system installed without much knowledge will be described in this article. If you don’t have one, you can create one for free using this Site Creation Plan page.
Now let’s talk about what we have to follow with a WordPress website for well-formed SEO that will fundamentally affect the traffic.
In WordPress administration, we can handle this easily. Just install and apply the All in One SEO plugin, which you can find after logging into the administration with the WordPress content management system in the item »plugins« and »plugin installation«. After applying the plugin, we will see a title and description for each automatically created post, which we can possibly override.
4. Responsive template
It is important that your website displays well on all furnished ones. These are mobile phones, tablets and, of course, PCs. First of all, everything should be in place, legible and visible. It all depends on the choice of installed WordPress site theme. Code can be written in the programming language that, for example, is intended only for a specific device and therefore we will probably encounter frequent errors if we try multiple templates. It is necessary to choose one that is adapted for this and is displayed universally for all devices and correctly.
5. Encrypted security
It serves against data leakage of website visitors and subsequent misuse. Encrypted security can protect the connection between the client and the server. A website that is encrypted secure has https:// in the URL and the one that is not http://.This security is mostly provided by Hosting (the service on which the files of the site are uploaded). Thanks to encryption, there is no such frequent misuse of, for example, data from bank cards, phone numbers, emails, postal addresses and the like.
6. Links on the website
A site should not contain a large number of links to different sites. The value of the referring page will decrease and to a lesser extent convert its value to the linked domain (more on this in the article How to achieve better results in search engines). The domain should have a URL redirect created. It should always appear on the site before the address of the https://www. for all pages of the site. The wrong solution is https://vaseadresa.cz. With wordpress content management system, we can do this easily. After logging in to the administration in the “settings” and “general” items, we will write in the “WordPress installation” and »site homepage« section the mentioned version of the recommended redirect of your website’s URL.
7. Robots.txt, SiteMap.xml and information for robots
This is information intended for search engines such as Google and Seznam. Robots.txt is a text file with information about which pages on the web can be indexed by the search engine and which cannot. SiteMap.xml is a file used to help search engines understand the page. All these criteria are simply set for you and conveniently automatically create a plugin called All in One SEO. We search for this plugin after logging into the administration of the WordPress content management system in the items »plugins« and »plugin installation«.