As a webmaster, you should always strive to improve your website. One way to do this is by implementing Google Tag Manager (TM). GTM is a plugin that allows webmasters to manage tags on their sites without coding them. Basically, it saves time and money for website owners by eliminating coding errors.
Determine the best campaign settings
Google Tag Manager (TM) is a tool that allows website owners to configure and control various tags on their websites. These tags are essentially configurations that advertisers put on pages. They can include hidden items—such as videos or images—that respond to user interaction. Advertisers can also track visitor responses to determine the best tag settings for their campaigns. In short, Google Tag Manager combines all these aspects into an easy-to-use toolkit.
 | A simpler solutionWhen you implement GTM, you no longer have to worry about how your website responds to ads. Instead, you can focus on improving the aesthetics of your site. However, Google created GTM so that webmasters don’t have to code their sites themselves. Instead, they can hire programmers to program the settings they need for their campaigns. Webmasters no longer have to spend hours troubleshooting their website – they can focus on their business instead. |
Manage tags without coding
Google Tag Manager is a plugin that makes it easier for website owners to manage different tags on their websites. It saves time and money by not having to code anything themselves. Instead, anyone with access to a web browser can use the management tools provided by the GTM plug-ins.
You can find the plugin in every WordPress administration under the category »Plugins« and »Plugin installation« under the name »GTM4WP«.